Omega has released this video and Forbes wrote this article about Omega’s Her Time Exhibit Opening this week in St. Petersburg, Russia.
The Marble Palace, one of St. Petersburg’s most stunning structures and one that dates to the eighteenth century, includes a feminine – albeit short-lived – touch of Swiss watchmaking in its opulent interior. Now through September 12, Omega’s exhibition of women’s watchmaking,“Her Time,” will be on display at the neoclassical venue, showcasing the brand’s history and evolution in creating timepieces for women.
Award-winning actress, activist and Goodwill Ambassador Nicole Kidman, who attended the Milan and Shanghai openings, was on hand for the launch of this event. The celebration included cocktails and dinner, and it was attended by international media and such high-profile Russian guests as including fashion designer Igor Chapurin, singer Inna Malikova, actor Pavel Volya and his wife, gymnast and TV host Liasan Utiasheva.
President and CEO of Omega Raynald Aeschlimann noted Kidman’s “willingness to take risks to create something truly original” and went on to say: “There’s an obvious synergy between our friend and what we’re celebrating this evening. Nicole perfectly embodies the women OMEGA’s watchmakers had in mind when they started producing ladies’ timepieces over a century ago: talented, charming, witty and independent.”
The “Her Time” exhibition includes early Lèpine pendant watches, “secret” jewelry watches and the emblematic Omega Ladymatic, as well as contemporary designs such as the De Ville Trésor and the Seamaster Aqua Terra, in addition to the legendary Ladymatic. Not so incidentally, the 1955 Ladymatic on display is fitted with the then-smallest rotor-equipped automatic caliber, which was a revolutionary accomplishment. The 2010 Ladymatic on display represents the new generation of Ladymatic models that combine the same tenets of great design and technology, but also include updated features such as Co-Axial movements and bold dials, bezels and indexes. The multitude of timepieces in the exhibit were dramatically complemented by vintage art and Omega advertising, all focused on women and fashion throughout the years.
The interior of the palace, which provides a stunning backdrop for the glass-cased watches, features various marbles (hence its name), including pink Karelian marble used on the pilasters, white Urals marble on the capitals and festoons and veined gray Urals marble that separates the floors. In all, a total of 32 shades of stone were used to embellish the mansion.
Kidman, who will also be attending the upcoming Paris and Sydney openings, shared,“It goes without saying that the watches in the exhibition are incredibly beautiful – works of art in fact. But when you consider how OMEGA set out to make precision watches for women, not just elegant decorations, well that’s also about having respect for women, and for me, that makes the watches even more exceptional.”
Kidman has long been a champion of women and her work includes various causes to this effect. She has supported, among other initiatives, the UN Trust Fund to End Violence against Women and Abolition International, a non-profit that champions quality aftercare for women and children rescued from sex trafficking in the United States.